ATHLETE BIKE CONCEPT

Supporting another designer on my team, I developed a concept for a custom athlete bike inspired by the authenticity, boldness, and confidence of musicians and their iconic alter egos. When it comes time to get on stage, they flip a switch to become their famous personas. The starting whistle blows, and an athlete is no longer there to make friends, they are there to perform. Their alter ego takes over and they leave everything on the course like musicians alter egos leave everything on the stage. This graphic was turned into a graphic strategy and accompanying illustrations. During the design development process, we also tested different ways for the graphic to be physically applied when it came time to paint the custom bicycle.