HERE TO STAY

For too long, women have been pushed to the background, unable to embrace who they truly are. Taking inspiration from the power cultivated by women’s movements in the past, this collection asks viewers to unapologetically become their most authentic selves. These movements, like waves carving out a canyon, have the power to affect great change over long periods of time. The texture in waves served as a point of inspiration when developing the graphics that appear across the collection. The Here to Stay collection is a reminder of the power in women gathering in support of one another. The scope of the collection included concepting, color palette development, cross product graphic development, apparel design, illustration, and launch planning. Click here to view the full presentation.