OPENPEAKS

Living in the golden age of technology, I see people take the outdoors for granted, opting to stay inside rather than find the next undiscovered hiking trail or lake. I wanted to redefine the outdoor space by creating a shopping experience that broke traditional online shopping rules. The branding is reminiscent of traditional outdoor branding, with a modern edge. The website takes the user through an experience modeled after in person shopping. Another main feature of the website is the blog, with the goal of inspiring shoppers’ next great adventure. The conclusion of this project was constructing brand guidelines with instructions for logo usage, color, and brand values.